Dale Croft, designer for stage and immersive experiences.

+

Dale’s work spans live performances, concerts, theatre, exhibitions, and immersive.

He has contributed to numerous cultural moments and stories worldwide, from the King’s Coronation to Eurovision to David Hockney, Elton John and Black Sabbath - illuminating institutions from the Metropoltian Opera House to the Hollywood Bowl, Royal Albert Hall, V&A and more.

Dale is a passionate storyteller who combines conceptual thinking with a sharp graphic and illustrative eye. He can find inspiration in a grain of sand, with a huge passion for music and rhythm, space and light, design systems, learning and process.

With fifteen years of design experience, ten of those working on multidisciplinary productions from stage shows to permanent exhibitions, Dale is a considered and highly dependable individual whether providing vision, leading and coordinating or as a senior contributor.

Dedicated to his craft, Dale strives to delight audiences, deliver top flight work and nurture lasting relationships with collaborators.

[Scroll for Credits & More Info]

Storyteller, Communicator, Problem Solver

SELECTED PROJECTS

2025

The Hunger Games on Stage: Troubadour, London [Tal Rosner] [Theatre - Associate Video Designer]
San Francisco Opera House: Pride Concert [Tal Rosner] [Concert Video - Lead 3D Animator]
Mahler Symphony No.8 w/ London Philharmonic Orchestra: Southbank Centre [Tal Rosner] [Concert Video - Animator]
Prehistoric Planet at Lightroom [59 Studio] [Immersive Experience - Animator]
Prix Pictet Shortlist 2025, Arles Amphitheatre [Candlestar] [Video Design - Creative Direction]
Much Ado About Nothing: Royal Shakespeare Company Stratford [Tal Rosner] [Theatre - Associate Video Designer]
Secret Cinema: Various [Concept Design & 3D Visualisation]
Derren Brown: Only Human, UK Tour [Simon Wainright] [Theatre - Animator]
David Lang: Before & After Nature, at Stanford Live [Tal Rosner] [Concert Video - Animator]

2024

Vogue: Inventing the Runway [59 Studio] [Immersive Experience - Animator]
Ainadamar at The Metropolitan Opera, New York [Tal Rosner] [Opera - Animator]
30 Years of Lion King at the Hollywood Bowl [NorthHouse] [Stage Video & Disney+ Broadcast - Motion Designer]
Royal Variety Performance: Devil Wears Prada, Royal Albert Hall [Henrique Ghersi] [Concert Video - Lead Animator]
The Minority Report: Nottingham Playhouse [Tal Rosner] [Theatre - Animator]
Danny Ocean: Reflexa Americas Tour [Henrique Ghersi] [Concert Video - Motion Designer]
Prix Pictet Photography Prize: Arles Amphitheatre [Candlestar] [Video Design - Creative Direction]
Secret Cinema: Various [Concept Design & 3D Visualisation]

2023

Moonwalkers - A Journey with Tom Hanks [59 Studio] [Immersive Experience - Motion Design]
BBC Earth Experience: Melbourne [Tinker Imagineers] [Immersive Experience - Creative Direction]
BBC Earth Experience: London [Tinker Imagineers] [Immserive Experience - Creative Direction]
Eurovision 2023 [NorthHouse] [Concert Video & Broadcast Identity - Motion Designer]
King Charles' Coronation Concert at Windsor Castle [NorthHouse] [Concert Video & Broadcast - Motion Design]
DIVA Exhibition, Victoria & Albert [Tal Rosner] [Exhibition - Animation]
Oman Pavilion, Horticultural Expo Doha [Spatial Identity & Graphics - Design Direction]
COP 28 Visitor Experience, Dubai [Tellart] [Experience Design - Concept Design]

2022

David Hockney: Bigger & Closer (not smaller & further away) [59 Studio] [Immersive Experience - Animator]
Wet Leg at the Brit Awards [NorthHouse] [Concert Video - Motion Design]
Elton John: Farewell from Dodgers Stadium [NorthHouse] [Broadcast Identity - Motion Designer]
Charlie & the Chocolate Factory: Leeds Playhouse [Simon Wainright] [Theatre - Animator]
FIFA Women's World Cup: Draw Ceremony [GBE] [Broadcast & Stage - Video Designer]
Birmingham 2022: The Commonwealth Games Closing Ceremony [Tal Rosner] [Stadium, Broadcast - Lead Animator]
Birmingham 2022: The Commonwealth Games Opening Ceremony [Tal Rosner] [Stadium, Broadcast - Lead Animator]

2016-2021 [Employed at 59 Studio]

The Metropolitan Opera 50th Anniversary Gala, New York [Opera]
Bob Dylan Centre, Tulsa Oklohoma [Exhibition, Graphics & UI Design]
Sting at the London Palladium [Concert]
Apollo 50: Go for the Moon Washington Monument [Graphic Design]
Array at Barbican Beech Street Tunnel [Architectural Projection Mapping]
Made in Space: Tycho Brahe Planetarium, Copenhagen [Exhibition, Video, UI, UX & Interaction Design]
Smithsonian Freer Sackler Washington: A Perfect Harmony [Architectural Projection Mapping]
Edinburgh Festival Opening: Bloom [Architectural Projection Mapping]
Oman & the World: A Musical Journey [Exhibition, Graphics Lead, UI, UX & Interaction Design]
Kan Yama Kan, Riyadh [Theatre, Video Lead]
The Shadow Factory, Leeds [Theatre]
City of Glass [Theatre]
Eric Whitacre's Virtual Choir 6 [Motion Design]
Eric Whitacre's Deep Field [Motion Design]
Marnie [Opera]
Grenfell: Our Home [VR]
Memoirs of a Sailor [Theatre]
Life of Galileo at the Young Vic [Theatre]
Ravi Shanker's Sukanya [Opera]

2016-Prior

Freelance Graphic Designer & Illustrator [Identities, Campaigns, Posters - Music & Arts Focus]

Originally born in Swindon, England, Dale eventually fled down the M4 to London. In 2022 he vanished somewhere near the Eurostar terminal at King’s Cross and is reportedly now operating from Amsterdam, NL.

He graduated from the London College of Communication with First Class Honours in Illustration & Visual Media with a focus on experimental practice, then began creating illustration and graphic campaigns and identities for arts, music and culture organisations. He joined 59 Studio (then 59 Productions) out of university and immediately fell in love with video and the world of live productions, immersive and exhibitions.

He works from Amsterdam but travels for on-site work as required, and will otherwise be found swimming, cycling, running, shooting 35mm, listening to history podcasts, behind the decks or jamming with a synthesiser.

Music is a huge part of his life and in 2023 he created his project, Spectral, that brings DIY, analogue driven video design and projection together with underground dance music.